Sephora’s biggest sale of the season kicks off next week. Translation: it’s officially time to stock up on the launches you’ve been eyeing (and maybe knock out some holiday shopping while you’re at it). From a pH-adaptive Prada lip balm to a $5 overnight mask with a cult following, these are the new and newsworthy picks going straight into our carts. (Just note that the prices below are full retail; once the sale starts, your discount will depend on your Beauty Insider tier.)

Sephora Holiday Savings Event: October 30 to November 9

  • Rouge members: 20 percent off beginning October 30
  • VIB members: 15 percent off beginning November 3
  • Insiders: 10 percent off beginning November 3

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Who wouldn’t love to unwrap this for the holidays? The new Wisteria Gleams shade reacts with your natural pH to create a custom pinky-lilac tint with iridescent shimmer, while jojoba oil and bifidus extract keep lips hydrated for up to 24 hours.

BUY NOW – $50

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One of Sephora’s best-selling moisturizers, this peptide-rich cream is clinically shown to visibly firm, lift and contour skin while reducing the look of sagging.

BUY NOW – $44

iNNBEAUTY PROJECT Extreme Cream Anti-Aging, Firming & Lifting Refillable Moisturizer

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With three hot and cold settings and a gua sha–inspired shape that hugs the under-eyes, cheekbones and jawline, this tool makes quick work of morning puffiness.

BUY NOW – $199

Shark Beauty Depuffi Instant Hot + Cold Contrast Therapy

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Consider it the little black dress of your skin-care routine: a rich-but-never-heavy cream with peptides, ceramides and squalane that replenishes the barrier and keeps things calm.

BUY NOW – $45

Dieux Instant Angel Lipid-Rich Firming Moisturizer

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Hannah Chody’s viral Bellini shade might be sold out, but the rest of these demi-matte and low-lit shimmer neutrals sweep on just as seamlessly.

BUY NOW – $24

Saie SuperSuede Baked Eyeshadow

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Swapping your terry towel for this waffle-knit microfiber version (new in a rich Bordeaux) means faster drying time and far less frizz and breakage.

BUY NOW – $59

Crown Affair The Hair Towel

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Lashes get instant lift and clump-free length from the curved brush on this new mascara, plus a peptide that supports visibly longer, fuller bare lashes in six to eight weeks.

BUY NOW – $28

Kosas Soulgazer Lengthening + Lifting Peptide Mascara

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Featherweight and sensitive skin–friendly, this serum foundation builds to a natural-looking medium coverage that lasts up to 16 hours.

BUY NOW – $36

Tower 28 Swipe Serum Non-Acnegenic Foundation

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This serum-like liquid bronzer melts right into skin for a sheer, sun-kissed warmth that’s never patchy, and it’s waterproof and sweat-proof for up to 12 hours.

BUY NOW – $32

Haus Labs Sun Dipped Hydrating Bronzing Veil

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K18’s first foray into hair longevity, this nightly scalp serum is designed to reduce shedding, delay the look of grays and strengthen the scalp barrier while you sleep.

BUY NOW – $120

K18 FutureIQ Hair Longevity Serum

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Already a steal, this collagen-packed overnight mask is the not-so-secret secret to plump, glowing skin, and the sale makes now the time to stock up on a few.

BUY NOW – $5

Biodance Bio Collagen Real Deep Mask

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Already a viral hit in Mexico, this solid lip serum hydrates and lightly plumps with hyaluronic acid and squalane—and the limited-edition Churro shade smells just like a warm, sugary pastry.

BUY NOW – $28

AORA México ACARÍCIAME Solid Lip Serum

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Boozy brandy meets warm amber and a bright hit of citronella in this unisex scent that smells like a candlelit night out, which makes it a perfect splurge to save on.

BUY NOW – $230

BORNTOSTANDOUT Drunk Lovers Eau de Parfum

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Dyson’s newest tool dries and styles in a single step, using flexible anti-snag bristles to deliver a smooth, voluminous blowout with less frizz and breakage.

BUY NOW – $249

Dyson Airsmooth Styling Dryer Brush

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Made for skin over 40, this caffeine-infused hybrid works as both a medium-coverage concealer and a moisturizing foundation.

BUY NOW – $58

Sarah Creal Face Flex Concealer & Complexion Enhancer with Caffeine